It has been nearly 10 years since smartphones first became popular and during that time there have been huge advances in the technology used. Now the world of personal electronics spans way further than smartphones or laptops. There’s tablets of all sizes, smartwatches, kindles, just to name a few. If we can compare smartphone media consumption to that of television for instance, in the last 4- 5 years, smartphones have surpassed television. Mobile commerce is massively on the rise and the trend is set to continue. For many companies, mobile marketing may not necessarily be something they have a strategy for at present but this is sure to change as businesses see the benefits of marketing in this way.
Mobile Video Advertisement Marketing
A big way to reach consumers via smartphones & other personal electronical devices, is through mobile video. As mentioned above, people are now watching more media on their 5-inch displays than they are on their 50-inch Smart TV’s so mobile video advertising is a great way to take advantage of this. According to recent surveys, the average smartphone consumer nowadays spends around 85% of their time using applications. This means that if you place the right advertisements with the right apps to suit your demographic, you’ll be sure to see improvements in your product sales. It’s all about understanding your market and how you can reach out to your customer base through this form of media. If you are unsure how to do this then companies such as AppsFlyer & AppsLovin offer great services in this sector. They’ll help you to place the right video, with the right app so you are sending out the right message.Learn More